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90th Anniversary

LEGO

Project
90th Anniversary
Client
Highly Unlikely
Animation
Animade
Music & Sound Design
Box of Toys Audio
Challenge

We are proud to have collaborated with the LEGO® Agency, Highly Unlikely and Animade on the latest LEGO 90th Anniversary campaign! A celebration of 90 years of play featuring LEGO sets old, new and yet to be built.

Solution

As long-time worshippers of LEGO, Box of Toys Audio were thrilled to create the sound for the series. We wanted to craft a soundtrack that straddled imagination and reality, combining our own original recordings of LEGO blocks with the real world sounds of the builds. Our aim was to reflect the mindset of building and playing with Lego, immersing the audience in a world where literal and make-believe exist happily together.

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