We were involved in the development process from the outset. Weareseventeen developed a number of blobject motion tests to demonstrate how they might move and interact with their environment. From fluffy balls to bouncy clouds, we created sounds to give weight and presence to the blobjects. Many of these sonic and motion experiments were promoted to the final sequences and can be seen and heard across the campaign.

Our blobject exploration included original recordings of balls, balloons, rubber sheets, tinsel and much more, some of which can be heard below. These were combined to create a rich library of source material to draw from when we came to illustrate the sounds of the Dreamworld blobjects.

Of course, the sound design did not miss the opportunity to characterise the star of the show, Coca-Cola itself! We wanted the personality of the soft drink to be served throughout the Dreamworld. Bespoke recordings of Coca-Cola were built into the textures and movement of the films with fizz, sparkle and fsshhhhh being featured heavily throughout.

While the real world ambiences were constructed to sound very life-like, the Dreamworld ambience was quite the opposite. Lush ambient synth textures poured from an Arturia synth and used as the mixer for all the Dreamworld sequences. The aim was to avoid leaning too far into dark or light, but instead imbue a sense of the surreal and hypnotic. Synth elements were also finally used to create the Dreamworld sonic ident, a sign off that helps bind the varied deliverables as members of the same campaign.

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