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IZZO

YT Industries

Project
IZZO
Client
The Line Animation
Music & Sound Design
Box of Toys Audio
Voice Over
Togo Igawa
Challenge

YT Industries launch their Izzo trail bike with designs inspired by the katana swords of feudal Japan. This eye-popping animation by industry giants The Line shows just how fast, agile and sharp the bike can be.

Solution

Traditional Japanese instrumentation meets modern production in a raucous music track. The structure is driven by a fast-paced narrative, culminating in a grand reveal of the bike itself. Sound design focuses in on sword play given its integral role in the product design and doesn’t hold back on the gore either!

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