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Poco

Xiaomi

Project
Poco
Client
Seen Vision
Music & Sound Design
Box of Toys Audio
Challenge

Xiaomi announces it's latest phone, the Poco F2 Pro, with this powerful launch film from Beijing based motion graphics masters Seen Vision.

Solution

Sound design illustrates the product with a collision of metal, rock and ice. The robotic panther is a dynamic metaphor for which a palpable sonic identity was key in conveying a sense of power and dominance. The music brings a more celestial and sublime mood to the piece, building over time and cresting into the resolve.

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