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Pride

Royal Mail

Project
Pride
Client
Animade / NB Studio
Music & Sound Design
Box of Toys Audio
Voice Over
Layton Williams
Challenge

The Royal Mail celebrate the LGBTQ+ community with the launch of the Pride stamp collection. Beautiful illustrations by Sofie Birkin were brought to life by animation royalty Animade and accompanied by the poetic verses of NB Studio's writer Dan Radley.

Solution

As we journey through the history of the Gay Pride Parade, the audio reflects the music and mood of the time. From the determination of the 70s through to the jubilant celebration of today, we looked to reflect the outlook with the sounds of the crowd. The music composition is an intricate patchwork of styles and instruments that were popular during each decade. We also treated each decade with vinyl record and VHS degradation to further imbue the sense of travelling through time.

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