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Quality is It’s Witness

Almarai Honey

Project
Quality is It’s Witness
Client
Truffle Films
Music & Sound Design
Box of Toys Audio
Challenge

The TVC for Almarai Honey aims to highlight its premium quality, purity, and 100% natural origins.Using visuals of nature, bees, and flowing honey, the ad emphasises its authentic taste and nutritional value. It focuses on moments of enjoyment and well-being, reflecting Almarai’s commitment to providing high-quality honey.

Solution

The music and sound design feature a soft, uplifting instrumental score that sets a serene and elegant tone, reflecting the organic journey of honey from nature to table whilst leaving enough space for voiceover to breathe. Subtle sound effects, like the hum of bees and the gentle flow of honey, enhance the sensory experience and create a strong connection to the product’s natural origins. Together, the music and sound design seamlessly complement the visuals, highlighting the themes of quality, authenticity, and indulgence.

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Audio

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