FLUX
Will Cheshire
William Cheshire is a bespoke Jewellery maker based in East London. He needed a brand film to showcase the quality materials and unique design that he brings to jewellery making. Collaborating with director Michael Drayton we developed a concept that would take the viewer from raw material all the way to finished ring — creatively recreating each stage of the process in a beautiful and elegant way.
A main theme and rhythmic driver in the composition is crafted through an analogue synth arpeggio, drawing inspiration from 80s film scores. The fusion of ambient pads and a string bed creates a modern-classical blend, elevating the product's luxurious ambiance. ASMR sound design meticulously enhances the intricacies and textures of morphing materials, providing dimension and a heightened sense of reality. This immersive approach aims to infuse a film-like quality into the overall experience, adding to its luxurious appeal.
